About

Vely Beauty Shop is a Canada-based, esthetician-led Asian beauty retailer specializing in curated Korean & East Asian skincare founded and operated in Vancouver, British Columbia.

We specializes in authentically sourced Korean and East Asian skincare products, curated with a professional focus on skin health, formulation integrity, and routine compatibility.


Founder & Professional Background

Vely Beauty Shop was established by a licensed esthetician with professional training in skin barrier health, ingredient interactions, and routine-based skincare.

This clinical background informs all product selection decisions, ensuring that items offered are suitable for real skin concerns — including sensitive, acne-prone, and compromised skin.


Curation Philosophy

Vely Beauty Shop operates on an intentional curation model rather than a high-volume retail approach.

Product selection is based on:

  • Ingredient quality and formulation balance

  • Compatibility within complete skincare routines

  • Long-term skin health outcomes

  • Suitability for a range of skin types and climates

  • Consistency and reliability over trend velocity

The store does not aim to carry every new launch. Instead, it focuses on offering products that perform well together and can be used safely and consistently.

While many products are selected through professional evaluation, customer demand and repeat requests are also considered when introducing new items — provided they align with formulation integrity, authenticity, and routine compatibility standards.

This approach allows the collection to evolve thoughtfully, without compromising quality or care.


Product Focus

The store carries a curated selection of:

  • Korean skincare

  • East Asian beauty products

  • Barrier-supportive formulas

  • Products designed for hydration, acne care, brightening, and slow aging

Many products include advanced skincare ingredients such as ferments, peptides, soothing complexes, and modern delivery systems, selected with professional oversight.


Authenticity & Sourcing

Vely Beauty Shop prioritizes authentic sourcing and product integrity.

All products are obtained through trusted distribution channels and handled with care to maintain freshness, stability, and original packaging. Attention is given to batch integrity, expiry considerations, and storage conditions.


Canadian Fulfillment & Customer Care

Orders are fulfilled and shipped from Canada, allowing for:

  • Faster delivery within Canada

  • Reduced customs and duty concerns

  • Reliable order tracking

  • Careful packing and handling

When possible, orders include thoughtfully selected samples or small gifts based on order value. These inclusions are intended to support routine discovery and client appreciation, not promotional excess.


Brand Values

Vely Beauty Shop is guided by the following principles:

  • Professional expertise over mass trends

  • Quality over quantity

  • Consistency over constant discounting

  • Education-first skincare retail

  • Trust built through dependable service

Vely Beauty Shop exists to provide a trusted, esthetician-led destination for Asian beauty in Canada, offering curated Korean and East Asian skincare with a focus on long-term skin health, authenticity, and care.